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Introduction to Content Writing

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    • #4851
      Saket Kumar SinghSaket Kumar Singh

      Write your main takeaways from the class “Introduction to Content Writing.” Don’t refer to or get influenced by what and how others have written. Rather, recall the concepts discussed in the class and write them in your words. Focus on key concepts or things you learned and how you will implement the same to transform your writing style.


      Don’t use bullet points. Write in paragraph form. Your content should have at least 150 words.


      All the best!

    • #4927

      We had two sessions on the first day and both the sessions were taken by Mr. Saket Singh

      Here are the key takeaways of our first class.

      Course overview

      We were first given a brief introduction of our institute ECT and were informed that we are the 24th batch of this institution.

      Then we were given a synopsis of the entire CONTENT WRITING course. It was explained that the course will have eight theory classes spread over 5-6weeks and after that we have to work on four live projects. We were also told about the assignments and key takeaways which are to be submitted after each class and how to deal with them. In short we were given an overview of the entire course with its planned structure and how to progress with it daily. We were also advised to develop a daily reading practice for at least thirty minutes. We were also asked to select two topics for our later assignments which we did with all our zest.
      Introduction to content writing

      Firstly, we were informed about the Basic elements of contents. Content has three components- a message, the language and the style. As a writer we should understand the message of the content first. We should always write short sentences and the most important thing is that we should try to develop a voice of our own. Before we start writing we should have to be very clear about what is to be conveyed in the content. Short sentences are usually preferred to hold the attention of the readers whereas developing a voice is required to have a unique style of your own so that the readers can recognize you with your own particular style .This is one of the important aspect of content writing.

      Effective writing process

      We were then told how to get into writing. An effective writing contains the following five steps:-Prewriting, Drafting, Revising, Editing and proofreading and finally publishing. Each of these stages has its own importance but most important of all is the Prewriting stage. Here the whole structure of the content is laid down. In the Drafting stage the content is formed on the basis of prewriting. This is usually done in one go, which is normally done in a thirty minutes sitting or more; and thus the whole content is developed at this stage. In the Revising stage, the flow of the content is checked and at the Editing and Proof reading stage Grammars, spellings etc are checked.Finally when everything is checked thoroughly the content is ready for publishing.
      We were then given a detailed account of all these steps with all the dos and do nots. Also we were told how to write a Professional bio on the basis of these steps. This is our first assignment as well, so we were informed elaborately how to approach this assignment. We were also told about the importance of a purpose statement in the bio.

      This is all about our first class. It was very informative as well as an interactive session where everyone was participating freely. Looking forward to some more sessions like this in the subsequent classes.

    • #4928
      Gaurav SinghGaurav Singh

      Key takeaways from ECT batch-24’s first class

      The first class of ECT batch-24 was organized by Saket Sir, the
      instructor for the first class, on September 1, 2019. Below are
      takeaways from the class:

      The class started off with each student giving a brief introduction
      about themselves. Most students are from varied backgrounds;
      experienced people looking to switch careers or taking up freelancing work along with their current job and, new graduates looking to make a career in content writing.

      We were given homework to write the key takeaways from the class; the takeaways must be written in paragraphs without the usage of bullet points. And as a Content Writer, try to avoid using bullet points until and unless it is necessary.

      A Content Writer should cultivate the habit of reading diverse topics which would help to write content on various niches.

      The instructor then spoke about what makes a piece of content;
      specifically, author’s clarity of message, language and style makes a decent piece of content.

      If the author is clear with his or her message, then it would be
      easier to convey that in writing. On many occasions, author digresses
      from the message which breaks the flow of the content. So, it is
      important to be clear with message, so that the right knowledge is
      transferred to the people.
      Since people have put effort to read your content, we, as Content
      Writers, need to make the content in a language is easy for the people
      to read effortlessly. Specifically, we need to write use small
      paragraphs of five lines and 18-20 words per sentence.

      The most important trait for a Content Writer: his style. People can get knowledge from various sources, but they follow a particular person because of his writing style.

      The way a Content writer
      expresses his opinion, the words he uses and the experiences that he
      shares separates him from the rest.

      The instructor introduced us to pre-writing stage, which needs to be
      undertaken before you start drafting your content. The pre-writing
      stage comprises of the following:
      1) Topic: The topic needs to be specific and not vague or too broad.
      2) Purpose statement: The purpose of this statement to help focus on the topic that we have chosen. This could be included at the beginning of content or could be left out. If included it lets the reader know what’s in it for him in the content.
      3)Research: It always important to see how others have written our
      chosen topic.
      4) Write down important information in bullet points, and organize them in a structure.

      In the last segment of the class, the instructor taught us how to
      write a Professional Bio. Specifically, one has to start with what they do now followed by their expertise or client list and end with educational background and hobbies or Interests.

      If someone doesn’t have much to speak out themselves owing
      career-break or venturing into something unsuccessful, they should mention the course which they have enrolled for to learn content writing, and also write about their interest in content writing. They
      could also mention if they have their own blog or contributed to any
      blogs as a guest writer.

    • #4929
      Alankaram NarayananAlankaram Narayanan


      In our first class, the aim was to motivate us to start writing and also give a roadmap for it. We were told how this course will help us fulfill our objectives and goals, through active learning.

      Content is a broad topic, so a content writer should also be well versed in a broad range of topics. We were encouraged to read up on topics out of our comfort zones.

      We also explored the concept of content and what makes good content. Each piece of writing is meant for a certain reader. It is essential that we, as a writer, understand this and deliver the intended message clearly and unambiguously.

      The biggest takeaway for me from the class in regards to content writing was that, know what you’re writing. Each story has different angles and different ways of expressing it. The smartness lies in deciding what your message is before you start writing, this is called pre-writing.
      With pre-writing, not only do you choose your topic but also decide what angle you are going to be writing about with a purpose statement. A purpose statement is the essence of your copy written in a single concise line. This only helps you maintain a clear storyline. The purpose statement can also be incorporated into your copy to give the readers an idea about what to expect.
      With a clear structure of the draft ready, we can begin writing. The structure sets the flow of the copy. It decides where to cap the paragraph so it doesn’t become boring or overwhelming to the reader. Also, how to start the next para smoothly.

      A paragraph is the structure of the copy and a sentence is its body. Each para should address one and only one idea. This is the rule of Unity. The sentences in the paragraph must be short and to the point. The sentences should elaborate on the idea of the paragraph and should come to a certain conclusion towards the end of the paragraph.
      While revising read it aloud and cut down the mouthy sentences. Give it to your friends or colleagues to review, to see if a random person can understand it. Always make sure it is visually appealing, the font size and colour have to be right and no unnecessary use of underline or italics.
      Each copy is meant for the reader, so a cluttered and confusing copy is not likely to get traction. In the first lecture, we learnt to avoid such potholes and write a good copy.

    • #4933
      Swati dimriSwati dimri

      Key Takeaways Class 1

      Our life experiences are varied, but each one of us always walks away with some takeaways. Our first content writing class also falls in the category of a learning experience.

      September 1st 2019 was the first day at ETC for content writing course. I had joined it with a lot of skepticism and self-doubt. After the round of introductions I realized how each one was engaged in something productive, yet the need to learn and improve had brought them to the class. As humans we can’t stagnate and stop learning is my first takeaway from the class.

      As Saket took us through the aspects of writing. The fact that the very basics of writing are easily missed became clear. Something that sounds easy, like choosing a topic for research can be messed up due to lack of clarity. How vague and broad topic vs a specific topic can make the first step to writing easy was the second takeaway.

      We also learnt about the writing process, which entails pre writing, drafting, revising, editing and proof reading and finally publishing. Even though these terms seem simple, the breakdown and explanation for each one of them really helped me understand the significance of each step.
      Pre writing and how it works as the most important aspect of writing was the third takeaway from the class.

      Another topic discussed was writing a Professional Bio and the purpose it serves. How by wording it right, highlighting our key achievements and skills we can sell our services better to prospective clients. The structure and content of a bio-data are again very important for a professional bio data to look good.

      The most important takeaway from the class was that constant work on one’s vocabulary and ability to learn through reading is required. Writing everyday is something, everyone of us as content writers need to always remember and practice

    • #4934
      Shilpiaa VermaShilpiaa Verma

      Key Takeaways Class 1

      It’s very important to have key learning in any session, we are attending to experience or gain knowledge. This 1st class on Introduction to content writing provided me a great insight about this course.

      My first key takeaway is to understand the importance of message while writing down any piece of content. If, I myself is not clear about the message to be conveyed, all my writing efforts will go in vain. Secondly I learned about what makes a piece of content i.e. “Message, Language and Style”. Thirdly it’s very important to write short sentences so that our message is clearly conveyed. Fourth important point is to develop our own writing style in order to develop my voice as a writer. My 5th key takeaway is that effective writing process comprises of 5 basic steps i.e. “Prewriting, Drafting, Revising, Editing and Proofreading , Publishing”. Next I understood the importance of Prewriting while creating structure for any piece of writing and topic selection is first and most important part of Prewriting. I also understood that Paragraph Writing is building block of any content and how important it is to write only one idea in one paragraph. My another learning in this session was to practically experience how to write Profession Bio. Last but not the least my final takeaway was to understand the importance of Reading and Research in order to develop strong content writing skills.

    • #4936
      Anju BahlAnju Bahl

      Key Takeaways From Class Dated 18th August 2019

      Today we had our first class on Content Writing.It was an eye opener for me.Main emphasis was laid on being honest and authentic in your work.It was very encouraging to understand that writing is an ongoing process,it needs perseverance.Many rules regarding short and meaningful sentences were discussed.It was instructed on how to create an account on Word Press.It was told that we could publish our content on Word Press.How to write a Professional Formal Bio was also explained.Clarity of key idea and SOP(Statement Of Purpose)was also given.Use of Hemingway App for better,short and crisp sentences was thrown light upon.Every writer has his or her own unique style which reflects his or her work.Writing process and its steps were discussed too.Overall it was a very different and informative session.

    • #4938
      Anju BahlAnju Bahl

      Key Takeaways From Class Held On 24th August 2019

      Common Grammar Errors

      The content should be original.Certain rules should be followed to make the content better.
      Avoid Wordy sentences.Quality of sentences should be retained.No complicated terminology should be used.Write core concept.Shorten it,make it crisper,don’t use empty words.Good writing is dense and concise.Don’t kill the richness and expressiveness just to shorten the sentence.To make the sentence impactful,certain phrases and constructions should be avoided.Examples—due to,in spite of,for the purpose of,in the near future,in my personal opinion.Use active voice.The context should be meaningful and qualitative.
      Avoid Awkward Sentences.Read out aloud.Develop an ear for hearing.More methodical way to fix awkward sentences is by identifying subject and verb.Then choose the noun.Ask questions about the core subject,the action verbs.Try to choose a strong action verb and not a ‘be’verb.Action verbs give trigger,make you feel and give impulse.
      Avoid Intensifiers and Qualifiers in awkward sentences.Intensifiers add weight to a sentence or intensify it.Examples—really,very,so.Qualifiers indicate the limits of your claim.Examples–probably,occasionally,might,in some cases,for the most part,somewhat.
      Verb Power
      We should avoid ‘to be’ verbs such as-is,are,was,am.being and been.These verbs only act like an equals sign,linking one part of the sentence to the next.Choose to convey action and detail rather than the state of being.
      Avoid Passive Voice Constructions.It is a backward sentence that focuses on the recipient too much rather than on the doer of the action.Determine what the real subject is and what it is doing,then reword accordingly.
      Avoid unnecessary Helping Verbs like be,have.
      Hidden Verbs—-Nominalisation
      These verbs stay hidden in sentences because they are converted into nouns.For incorporating hidden verbs,writers need additional verbs to impart sense to their sentence.
      Capitalization—Where to use?
      Capital letters are to be used—in case of first letter,direct quotations or dialogues,major words in titles,cities,countries,languages,nationalism,companies and national parties,racial,social and ethnic groups,academic subjects,proper nouns,particular periods,eras,historical events with proper names,days,months,holidays,locations(in case of particular locations.
      Exceptions–names of seasons like winter,summer etc.,centuries and numbers before them.
      Where not to use?
      The first word after a colon except when a proper noun follows a colon.
      Parallel Structures or Parallelism
      To maintain clarity,words or phrases in a list should be in a similar or parallel form.This problem often occurs in case of Resumes and reflects poorly on the applicant.
      A modifier is a clause, phrase or word that describes another word,phrase or clause.Many times writers use modifiers incorrectly,leading to strange and unintentionally funny sentences.There are two types of modifiers—Misplaced and Dangling.It becomes very difficult for the reader to read smoothly.Misplaced modifier is placed too far from the word it modifies making the sentence awkward and confusing. Dangling modifier is a word,phrase or a clause that describes something that has been out of the sentence.When there is nothing that a word,a phrase or a clause can modify the modifier is said to dangle.

    • #4944
      manoj guptamanoj gupta


      MK GUPTA /BATCH-24

      The class started with the introduction of the students belonging to diverse stream and background. All of them had one thing common that each one had come up with some overwhelming aspirations to learn the art of content writing. Since a long time i had known that writing is an art but here I got to realize how it is science as well. We came to learn how we have to keep abreast of the information and development in various subject-mater. The instructor emphasized on learning new things.As learning new things is the central characteristic of the writers that, at large, will help us shape up our perspective and expand our area of logical thinking. For taking the maximum benefit of the course we have to write every day, participate actively in the class, ask questions and doubts and learn from the others’ mistakes. These concerns were the main among others Saket Sir tried to emphasize on maximum.

      At the very first beginning of the session goal setting in relation to learning content writing started. We learned how we have to go through the entire course and make some action plan for maximum learning form the class. Our activity is divided into two parts -writing activity and reading activity. In writing activity we have to go by the assignments after each class and in reading activity we have to clear the concept of using error free words and sentences with the help of grammar and on the other hand we have to make our vocabularies rich through study material on word power.

      We came to know about the objectives of the course successively. These objectives essentially focus on transforming our writing style, boosting efficiency and productivity, making us learn various types of writing, learning business of content writing, monetizing our skills and helping us become published author and publisher.

      As the lecture on objectives of the course ended we got started with the things that make a piece of content. It was guided by the instructor that we need mainly three things-the message we want to convey, the language we are going to make use of and the style we develop through our writing practices. All these things better taken care of while writing a piece of content, can generate powerful content. As a writer we have to be always clear about the message we wish to convey, use short sentences and develop our own voice.

      We learnt about steps involved in the effective writing process. There are some of the things constituted which need to be followed while going through the entire writing process. Prewriting is one of them which is of great importance.The steps to be followed are the selection of the topic, pitching down of the purpose statement, making research, writing down the important information and message and here we organize the information to create a structure. The purpose writing is the central theme of the prewriting process whose main concept is our own understanding of the topic we are going to write on. Drafting is another step in the way of learning effective writing process. It helps us connect the different ideas and gives the first picture we are going to create about the content. Revising is another writing process which is done with the aim to finding out the areas where our content is lacking its significance. Research is another important aspect where we look at the things with different perspective, opinions, and the thought process meeting the actual demand of the content. Then comes the editing and proof reading where we edit the sentences with suitable words and removing the grammatical mistakes.

    • #4946
      hemendra chaturvedihemendra chaturvedi

      Hi everyone! I am writing this stuff in order to mention what my key takeaways are from the first class i took in ECT with Mr.Saket. The first and foremost thing which i took was the various aspects of writing. The art of writing is not easy, although it’s not that tough. One needs to keep focus while drafting anything, about the silly mistakes one may commit. It’s about putting the small things altogether into consideration while writing any content. One needs to be specific and stick to the point while writing anything.

      The second thing which I have gone through was the writing process which consists of Pre-writing, Drafting, Revising, Editing and Proofreading and finally Publishing.
      The entire process of Writing was something which I learnt thoroughly.

      And finally I have gone through a Professional Bio. What Professional bio is all about, viewing certain examples of it. I also understood how to keep the message simple and crisp, with not more than five words in a sentence and five sentences in a Paragraph. One message in a single paragraph. For every other thought or message, there should be another paragraph.

      I also learnt about how to build on the vocabulary.

    • #4947
      Sambit RaySambit Ray

      The first class of ECT batch-24 was taken by Saket Sir on 1st Sept.2019. The key takeaways from that class are:
      First, each student gave a brief introduction about themselves. Then, the class began, and we learnt about the basics of content writing in detail. We were told to research about plethora of different topics, which would eventually help us to write better. Thereafter, the trainer briefed us about what makes a decent piece of content; especially, author’s clarity of message, his style of writing and language. We were also told to write small paragraphs of not more than five lines and of 18-20 words max. per sentence.
      Style is the most important trait for any content writer, and it can vary from one writer to another, we were further told. Next the trainer stressed upon the importance of pre-writing and doing basic research before any content delivery. We also learnt about the effective writing process in detail , and the various steps involved in it.
      In the last component of the class, Saket sir taught us how to write a professional bio and the steps involved in it. We were told that in order to write a good professional bio , one has to start with what he/she is doing currently, followed by their area of expertise or the client list, and end it with their educational background, hobbies or interests.
      All in all, it was a good learning for me, and I learnt quite a few new things in the very first class of content marketing at ECT!

    • #4973
      Hemika HemikaHemika Hemika

      keys take away from the class on 1 September 2019

      The class started with the brief introduction about the ETC trainer and all the participants.
      Than trainer gave us a brief introduction about the course content writing. Than we were instructed to follow some schedule to flourish our career as a good content writer. the instruction sheet started with the 5 different activities first the assignment , reading the chosen topic, doing one grammar lesson daily and writing keys take away from the class.

      We also discussed the importance of goal setting for any purpose to achieve i the particular goal easily.
      After that we discussed the key elements of content – the massage the style and the language. These elements can make a writing piece worthy for readers.

      for another hour we discussed the writing process Pre-writing – Drafting- Revising- Editing and proof reading- Publishing.

      Pre writing is the key step to write any content as in this step we can do all our research related to topic. We can go through same piece of content to know better about the topic. We decide whole structure of the content in this step itself. We have to devote most of the time in this topic only.

      Pre-writing make other steps more easy to follow. Every step has its own key point to be followed while writing.

      A writer should be very much clear with the message behind the content he is going to write. Writer should be ready with a purpose statement so that he can serve the content in a better way.

      Afterwards we discussed the first topic howto write a professional bio professional bio is a summary of the educational qualification and area of expertise of a person we discussed. We were also assigned the assignment to write our own professional bio.

      At last we discussed about another key points of writing like word limit of a paragraph we also learnt the use of vocab.All in all the class gave the introduction to the course and the main elements of writing qualities and process of writing.

    • #5222
      Nikita AnandNikita Anand

      Today in the classroom,I have been introduced to the objectives and process of content writing. Saket sir emphasized on the relevant objective of transforming content writing through the five steps model of writing : prewriting , drafting,
      revising, editing and proofreading and publishing. However, many young writers avoid going through a linear model of writing and jump to the stage of drafting one or two drafts and make it final containing lots of language related problems and sometimes ambiguity in the message. I will try to write using this process. I liked the distinction taken up on the topic selection based on positive and negative nature of the subject, people, place and thing. Most of the times, young and creative writers lack with the list of topics, often take up most abstract or unrealistic topic and suffer during the process of writing. Learning about the professional bio through examples was also an admirable style of discussing. This topic created an interest in me to write my own professional bio and make it spread in the public for reading and giving voice to the works I have done so far. I expect more from this course in the coming classes.

    • #5224

      Today’s key take away from the 4 hours of session which had on Sunday,22nd sep 2019 was very insightful which open our minds how content writing plays a important role.Mr.Saket was very patient communicative and through interactive sessions all those who were first timers including me was inspired by his knowledge and the way he explains the step by step process was very crucial. He thought us pre writing, drafting plays a very important role in writing, one should do research properly before choosing any topic and once decide the outline you should first keep on writing and then after that through humingen app correct our mistakes until and unless we get minimum 10 score.

    • #5245
      Bhalchandran RamaswamyBhalchandran Ramaswamy

      The purpose of this write-up is to summarize the learning of the Session 1 and to check the understanding of the content that has been taught.

      After a round of self-introduction by participants, Saket introduced the content writing course. He guided on how the participants should submit the assignments. He elaborately discussed the basics of content writing.

      He went on to explain the flow of content writing. Pre-writing covers topic selection, research and purpose statement. One should give good time to research before writing the purpose statement. Purpose statement might need modification in case of inadequate research.

      After a brief break, Saket focused on the drafting and its dos and don’ts. He emphasized on sentence formation. He followed this up with the structuring of paragraphs and the content’s layout.

      Saket then navigated the participants through the Hemingway app and explained its usability.

      Saket gave the participant their first assignment – to write their professional bio. Samples of professional bio were discussed

      In conclusion, Saket set the stage for the course. He introduced the participants to what to look forward in the course.

    • #5247
      Kunal KhanujaKunal Khanuja

      Key takeaways from the first class- The class begain with alot of enthusiasm,with the will of urge from everyone to learn.
      The class begain through introduction of each and every student, to the introduction of our sir Mr.Saket Singh. Then he dwel on towards the introduction of the class,the basic overview of Content Writing.He then went on to explain us what all we could expect through the course and also how benifiticial it would be for us. The class also helped us to find what all could be our topics for good content in the future. Futhermore we got to know how much process it goes into writing,and how a content written should be precise and appealing. Further what I really liked was the oppurtunity for us to write our own blogs through the help of this class,as I have always had ideas as such but never really know how to construct them,and maybe this class would really help me in it.
      I really hope I could take as much as possible from this class and really wish my wifi works properly the next time,so I dont loose time on working on the internent more as compared to the class.
      Thank you.

    • #5254
      Sravani LSravani L

      It was a very confusing morning, just before the session, as I did not have enough confidence on my writing skills.
      But, Saketh had made it much simpler with the interactive session about Content Writing.
      Saketh gave us an overview of Professional bio which happens to be our first Assignment.
      As a writer, one should be clear about the message one wants to convey in an understandable language to the reader with their writing skills.
      It was interesting to know about the process of writing, which includes pre-writing, drafting, revising, editing and proofreading and lastly publishing.
      Pre-writing plays a keyrole in the process of writing. Be clear about the topic with proper research by writing down the important points and finally forming a proper structure.
      Try revising the draft aloud with feedbacks by removing obvious statements.
      Saketh taught us the usage of Hemingway app, how to edit and proofread through it.
      Finally, publish the content right away as there will not be any other day for publishing.
      Concluding, it was very useful session and looking forward to learn more from the upcoming sessions.

    • #5256
      Divya KarneDivya Karne

      Key takeaways of class 1:
      The class started with the introduction of content writing. Saket then explained us how to use google drive to submit assignments. He explained about Goal setting and then explained about objectives of content writing. He spoke about the key elements of content- message, style and language.
      Saket then explained us about 5 steps of effective writing process which includes Prewriting, Drafting, Revising, Editing and proof reading and Publishing. We then learnt about each step in detail.
      In Prewriting Saket spoke about topic selection and the importance of the purpose statement. We then spoke about how to write a professional bio and then Saket showed us few examples of Professional bio.
      The second step includes Drafting and Saket spoke about sentences and paragraphs. Then he spoke about revising and editing. Also, Saket showed us how to use Hemingway app. In the end Saket spoke about milestones which we should achieve.

    • #5257
      Nida UsmaniNida Usmani

      The purpose of this writing is to summarise what we have learnt in the first class of content writing.

      Writing and writers are beyond boundaries,this I have learnt through introduction of students.All the students are from different working and educational fields.

      To write everyday is the important key takeaway from the first class.

      I have also learnt basics of content writing.To develop your own style and voice because everyone have different perspective.With different voice your message of writing should be clear.

      I learnt that topic selection and research on that topic is mandatory.

      Writing professional bio is the main key take away from the class.Some other take aways are to use actuve voice,keep your sentences short.

      I have also read some good examples of professional bio.

      I also came to know about heming way app and grammarly app.Both apps are new to me as I have never heard about these apps.These apps are going to help in effective writing.

      In total,whole session was a key take away for me because i have learnt alot in the very first session.

      It was a day full of fun,knowledge and all about upgrading my skills.

    • #5260
      Arpitha DArpitha D

      Key takeaways from the first class conducted on 22 September 2019

      The class started with students in offline and online platforms introducing themselves by stating their name, profession, one strength and one weakness.

      The class progressed towards an introduction by the host (Saket Singh),schedule of classes and information about upcoming assignments.

      The primary objectives of the course is to develop a writing style and monetize it effectively.
      To attain objectives in any field of interest, it is important to learn the basics as it gives an idea of what one can look forward to. With that in mind, I was eager to learn the basics of content writing.

      Basics of content writing includes three key elements being Message, Language and Style.
      The purpose of content creation is the expression of an idea, thought, information concept or theories in written format to convey a message in a structured form. Language is an essential necessity of effective communication. Therefore, to convey a message, a sufficient grasp of the chosen language (to write content) would be beneficial.The host emphasized on the importance of developing one’s own writing style. In an ever-growing world of technology and information, it is common to get inspired by people’s work but the action should be to follow one’s own unique expression of voice.

      Effective Writing Process includes Prewriting,Drafting,Revising,Editing and Publishing.
      Prewriting involves researching on the chosen topic,establishing a purpose statement, creating a structured foundation for the content. In the initial segment of class, the host advised to read and write everyday. I believe adapting that habit will greatly benefit the prewriting stage. The next step is drafting which is composing the content with flexibility to any upcoming changes.It is advisable to complete the draft in one sitting without taking breaks. Drafting is followed by revising and editing.Revising is reading the content out loud and recognising the changes to be made.There should be a gap of time between drafting and revising.Editing and Proofreading is checking spellings and grammatical errors. And, lastly publishing the content to the intended audience.

    • #5261
      Vaishnavi T KunderVaishnavi T Kunder

      The purpose of this writing is to brief out the first session I attended in ECT.
      The session was divided into 2 parts, which were taken by Saket sir.
      In the first half , evryone introduced themselves, told their interests , weakness and strengths.
      The main objective of the course is to transform our writing style and prepare us for for publishing our writings.
      It was told to us that for the course to be fully beneficial , we have to write everyday for atleast 30 minutes .
      The session also glanced us through the basics of content writing. Having our own style of writing and developing your voice is a major aspect of writing.
      We also learnt to write a professional bio. We also read a few good examples of professional bio.
      Couple of apps were mentioned to us which would help us improve our writing. Firstly the Hemingway app and the gram rely app. Both of which were new to me .
      Overall through the first session I came to know the details of what writing actually should be. A lot of knowledge gained in the first session itself.

    • #5262
      Tarana HansTarana Hans

      So yesterday I had my classroom session of ‘introduction to content writing’

      Saket sir started the class by introducing himself, and the vision of the institute.
      Then everybody else introduce themselves as well.

      Today I would like to share few major keynotes which I learned and experienced myself in the class –

      Always be clear of what you are writing!

      What exactly is a piece of content?

      A piece of content isn’t depended on a single thing, rather it’s a combination of 3 major Elements.

      What all elements are included in effective writing process?

      Well, it’s not rocket science. These elements are interrelated to each other. In short from pre-drafting to publishing it only demands your concentration & patience.

      Last but not the least focus on your word counts always!

      It has to be 18 or less words, try the above key notes & see the change in your writing.

    • #5264
      Tara KandpalTara Kandpal

      The purpose of the write up to summarize learning from session 1 which had on 22nd September from 0900Hours to 1300 Hours in Education, career and Training. The session had started from an introduction round in which online and offline student has participated. Mr Sanket was our trainer of session 1. He has introduced his life journey with the Team. He has shared how he achieved these successes in their professional life. He has described how to become a good Writer and shared the career opportunity for a content writer.

      Followings are the key learning from the session.

      First major learning was how to deliver content to our target audience whose live example of Mr Sanket. He is a very good facilitator and knew to deliver things to their stakeholder.
      Second major learning was Understanding the concept of Content writing and structure of pre-writing to post writing.
      Third Major learning was How to uses of the app for proofreading of paragraphs.

    • #5265
      Lopamudra DasLopamudra Das

      Purpose statement –
      Summary of the topic of learning

      Nothing could be a great start as yesterday’s class.
      The introduction session with other mates gave me a clear idea, from which work field
      people are curious to enter into content writing. This is nothing, but that helps me to get
      a supposition of importance and future competition that can arise in this industry.

      Let’s get started with the key takeaways which accomplished my knowledge.
      The interaction started with the topic which elements are essentially needed to make a
      content crispy. Or the main 3 aspects of writing.

      I learnt Message, Language and Style, these are the three main or better to say
      essences of the content.


      Holding a pen, intending to scribe on a paper isn’t the main characteristic of a writer.
      The word heap will be established depending on a message which a writer wants to
      convey to his readers. And always try to come up with a narrow topic, so that at the time
      of writing you don’t get confused what was your main topic.

      “So.. we can title Message as a “soul” of the content”


      The second important thing which is the language. When you are completed with your message, then consider in which language you want to publish your masterpiece.

      “The Art doesn’t have any language”, but that isn’t rational at least in case of writing.

      You should have strong adroitness over the grammar and word plucking of that
      particular language.

      “Because a language would be your entrance through which readers will
      set foot into your content.”


      Then comes the third element which provides the visual gratification and tone to your
      Layout format, the voice of the article these come into this category.

      “So, we can title it as an external beauty of the content.”

      Then Mr Saket showed and explained the “Effective writing process” which categorised
      in five parts.
      Prewriting* Drafting* Revision* Editing and proofreading* Publishing.

      Here the prewriting concept was moderately unknown to me. We get a clear idea about
      the “purpose statement” and the significance of it.

      In drafting part we came to know how to structure the sentences with the right volume
      of words. Similarly, the paragraph follows the rule where a certain amount of sentences
      can be placed into a single paragraph.

      There were a few pieces of advice on increasing the readability of the article which I am
      sure will help me to write efficiently.

      “Cause ultimately this is the matter of reading which a reader will do. ”

      In the part of revision and editing, we came to know about different tools and
      techniques which help to produce better content.

    • #5266
      Aastha BhatiaAastha Bhatia

      The purpose of writing this is to revise and recollect some key takeaways from my first Content Writing class.

      As it is rightly said, “Content is the King” in today’s digital era. So, I, being a Social Media Marketer decided to add and enhance my Content writing skills with ECT. I attended my first class on Content Writing yesterday. Mr. Saket, Our trainer, amended my perception towards the world of writing.

      My first and foremost takeaway from the class was a very important one i.e it’s an ‘alien’ concept to say that people are born writers. You don’t necessarily need an English honors background to become a writer. Anybody who knows’s the message to be conveyed, a thought to be shared can pursue writing. Start writing, that’s important.

      My second key takeaway was yet another interesting one. In a population of over 100 crores – Every reader in this country can’t possibly love the same writing style and every writer can’t possibly have the same writing style, therefore, Develop your own voice. You don’t have to follow what others follow, you’ll end up losing your own uniqueness.

      Lastly, Publish what you write. It is important to make your piece of Content to be published to your readers.

      Keeping these 3 key takeaways with me and looking forward to many such inisghts to nurture my writing style.

    • #5267
      shaloo ahujashaloo ahuja

      Key Takeawa class12 batch 026
      The class on September 22nd started on a positive note of learning content writing by Mr Saket Singh. We introduced ourselves telling why we wanted to pursue the course.
      The class was divided into two sessions.The first topic was basics of content writing.The three main parts of which being message which we wanted to convey to the readers, language and style.Mr Singh also told us about pre writing which is the building block of content writing.
      Pre writing is the core of content writing It includes topic selection, purpose statement, research, writing down important informed and organising it.
      The second session dealt with the topic of writing a Professional Bio. Usage of active and passive voice in the Professional Bio.We were also introduced to the Hemingway app which was totally new to me..I also came to know the importance of using short sentences.Avoiding bullet points.Writing separate paras for each idea you want to convey.
      In my opinion I would learn a lot from this programme and am looking forward to more informative sessions.

    • #5268
      Preeti SharmaPreeti Sharma


      The first session tells us how to create a good content effectively. There are some key factors to be kept in mind while writing a good content.

      But firstly, let us know the basic components of a content. It consists of a message, the language and the style. A writer should always know the message clearly what he/she wants to convey to the readers. Then, it should be readable and easily understandable by the target audience. And lastly, it should have an essence of its own, that is the individual thought of the writer.

      Now, let us come to the effective writing process.

      It consists of prewriting, in which we have to select a topic first. Then, we should write a short statement to summarize the core of the entire content to help understand the complete write up. Then, we should research about the content to hold a proper grip over the topic.

      Then comes the drafting, where we will structure the whole prewriting contents immediately. While drafting we should make meaningful and short sentences to ensure content’s readability.

      Here, it is important to draft a minimal word limit of 18-25 words. Because a longer sentence might tends to loose its readability. We should structure a content in small and connecting paragraphs to maintain the interest of the reader.

      After this, we will revise the entire content by saying it loudly to make sure how logical and sensible it sounds.

      Then we should do proof reading and editing of the content to avoid mistakes.

      And finally, after all this process our content is ready to publish.

    • #5270
      Anil MehtaAnil Mehta

      Message: What new did I learn in Class 1, Batch #26
      Purpose Statement: The purpose of recalling today’s lecture proceedings is to fix in my memory the tips learnt, for subsequent use. This will also become material for my first writing assignment.

      Class 1 held on Sept 22, 2019 dealt with the process of content writing. Developing your own style is very important. Many people would have already written on the topic you choose to write. Readers will read your piece because of your style. Writing is like any other product in market place. You will be able to “sell” your writing by creating a differentiation from others. A writer develops his style based on his experiences and understanding.
      Prewriting is the first step in content writing. It involves writing down a clear message and purpose statement. The purpose statement is for the writer to keep his focus. The purpose statement defines what the reader is going to get through the writing. It should be restricted to 1 or 2 sentences.
      The building block of content writing is a paragraph. At prewriting stage, you decide skeleton structure of your piece and jot down the key points. Cover each key point in one paragraph. Organize the information in appropriate paragraphs and complete the structure. Compare the structure with purpose statement and see that the two are aligned.
      Research for content of each para is part of prewriting stage.
      Drafting is the next step after prewriting. Drafting should be done in one sitting, without any distraction or break.
      Paragraph is the building block (unit) of content writing. A paragraph should contain only one idea. Use facts and number to support a claim in the writing.
      A paragraph should not be more than 5 lines (not sentences). If a paragraph becomes long, try to break it into two or more paragraphs, with a degree of differentiation.
      There should be smooth transition between consecutive paragraphs. If an abrupt change is noticeable, make use of subtitles.
      After drafting is complete, give a few hours gap before sitting down for revision. Revision should be done by reading the draft aloud. This tells you how the piece sounds. This has a bearing on the readers’ experience as well. Revise, with a view to length, coherence and smooth transitioning of the writing.
      Revision is followed by editing and proof reading. Hemingway App helps in identifying discrepancies in readability. Use Grammarly tool thereafter, to catch grammatical mistakes.
      It is important to check for smooth transition between main ideas and sections. Check if the content meets with objectives as per purpose statement. Then check for visual appeal. Finally, check if the writing contains all elements required for that type of writing. For instance, technical writing requires an abstract, table of contents, introduction, conclusion etc.
      Writing is not an easy task. A lot of effort goes into writing. So, anything you write should be published also. Then only it becomes useful to the writer and readers.

    • #5271
      Anil MehtaAnil Mehta

      I had posted my note above today morning itself. Instead of pasting it at appropriate post, i did it as Reply to post #4851. Not finding it among class fellows’ posts, i have now posted it again now. I hope this is in order.

    • #5491
      Anuradha LondheAnuradha Londhe

      Introduction to content writing

      After the Goal setting class, this was the first class of content writing. with many queries and doubts in mind, like a student I was ready.
      what makes a piece of content good-
      There should be a message, good language and should have some style.
      When you select a topic, you should be clear about what message you are giving to your readers ie you should reach to your readers easily.
      This is very important. I thought now I should go back to all my writings and see if I have done so.
      The most important thing is you should not “copy” anyone’s style.
      Its very important to use your own words,
      experiences and examples. They should be apt to the environment you belong to.
      When you think of writing, few things are important.
      Clarity in your subject. Thus pre writing should be done. Once you take your time in pre writing, the next steps become easy. You should create a proper structure. Do lot of research. Don’t start till you are convinced about the views . Be ready with the points to be expressed and example or experiences to be quoted.
      Drafting should be done in one sitting without any distraction. If its a big article, you can take 2/3 sittings but it should be without distraction.
      Next step is revising, where not only grammer but the flow of the article should be checked.
      Then comes editing and proofreading, and then publishing.
      When you write Professional Bio, Few things should be followed-
      You can write in first person or third person as you like. It should be paragraphed properly ie subject wise.
      Whatever work you write should be revised.
      It should be read aloud.
      You should also ask someone to read and give feedback.
      Don’t repeat the obvious
      things in writing.
      Use of Hemingway app and Grammerly app for checking the document.
      The transition of main idea should be smooth.
      The last but not the least, It should be visually appealing.
      The session was very informative. Now looking forward for more classes.

    • #5493

      The introduction to content writing class gave us a bird’s eye view on content writing. It gave us a basic idea about how to write a content piece. We learnt that there must be a purpose to write a content. It is very important to know the purpose for which we are writing. We must be sure of the message we want to deliver through article.
      We learnt about the basic components of content writing.
      The first important component is the message we want to deliver.
      The second component is the language. Language should be clear and understandable. It should be error free. Sentences must be short and easy to understand. A paragraph should not be too lengthy. It should contain a single idea and must be precise.
      Another important component is writing style. We should not copy styles. We must evolve our own style.
      Then we learnt about the process of content writing. We should write a clear cut purpose statement before moving further. Then we should research a lot around it before writing.
      The writing process starts with prewriting. It involves writing our research in a structured manner as a framework of our article. Then comes drafting the article. Next step is revising it for coherence and obvious mistakes. We should read it aloud to check if it makes sense. We can also ask for feedback from others.
      Editing and proofreading make our article readable and appealing. We also learnt about editing tools such as Grammarly and Hemingway Editor. The last step is publishing our article.
      At the end we got our assignments for the week after discussing the key points of the class.

    • #5494
      Swati RanjanSwati Ranjan

      Today in our second class we have learned about basics of content writing. It has three parts- The message, The language and The style.

      As we have learnt any article should have clear message. So our first priority should be clear about what we have to portray through aur article. We have to be clear about our message.

      After clear about our views we should focus on our language. We should write short sentences. There should be not more than 18 words in one sentence.

      Style is a unique weapon which every true writer owns. It should be our own voice. From our own life experience. Every writer owns there own style.

      We also learned about Effective writing process. It includes Prewriting, Drafting, Revising, Editing and proof reading and then Publishing in details.

    • #5495
      Ishan WadhwaIshan Wadhwa

      The second lesson of the ECT Content Writing Course was dedicated to the effective writing process. I will now attempt to distill the lesson into a summary in my own words.

      The three components of content – the message, the language and the style – define its relative quality. Therefore, it is crucial for any aspiring writer to: know their message, use clear and short sentences, and develop their own stylistic voice.

      Next comes the effective writing process. It comprises of five components. Let’s go through them individually, as they’re all equally important to the final content.

      1. Prewriting – We initiate the process by choosing a topic. The more specific a topic is, the easier it will be to define the content.

      Next, we write a purpose statement. This has to be clear cut and concise, to help the content remain on point. It also aids us in specialising during the next step, which is thorough research of the topic.

      The notes of the research get collated and arranged in bullet points for easy utilisation. Thereafter, we decide the final element of prewriting, which is the structure.

      The rule of thumb for the structure is that it should be detailed enough to allow anyone else to write based on it as well. This includes deciding references, noting sources, and placing various elements in the optimal location.

      The aim of prewriting is to remove the stress of information collection beforehand. This guarantees a less stressed writing environment, and also makes it easy to stick to the topic.

      2. Drafting – this step is completely isolated from all research and data collection. This should preferably be done in one or more uninterrupted sittings, to ensure coherence and flow.

      Drafting is begun with the writing of a sentence. This has specifically defined characteristics – a word range of 18 to 25, the use of active voice, and simple word choice, along with random person tests when possible. Most importantly, a sentence has to convey one complete, coherent meaning.

      Next, we write a paragraph. Including facts and sources in support of one’s argument is a must, as well as sticking to 5 lines or under per paragraph. The latter is definitely made easier when we observe the Unity paradigm. Under this Unity of Paragraph, one paragraph contains only one idea, or at least closely related ones.

      In the last step, we already defined the structure, so naturally, defining the body of the text is not particularly difficult. What’s important is the title, introduction and conclusion. The introduction has to encompass the aims of the piece. The conclusion, on the other hand, has to satisfactorily end the progression and summarise.

      The title is much more important, though. In the age of shortening attention spans that we inhabit, the title has to be catchy enough to attract readers, while at the same time skirting the line between truth and perjury. At the end of this step, we are left with a finished draft, ready for revision and proofreading.

      3. Revising – We begin by reading the draft out loud. Major structural and language based errors can be weeded out in this way. If possible, one should also aks friends for a read-through. This eliminates creator bias to a large extent.

      Next, we check for coherence and the internal connectivity of ideas. Sentences and paragraphs should smoothly transition between each other.

      Clarity comes with clear cut and concise sentences. This means that we next need to root out the wordy sentences as well as remove the obvious. This leads to a trimmed word count.

      4. Editing and proofreading – we finally put our content through the electronic wringer. First comes the syntax check in Hemingway app, and then the grammar check in Grammarly.

      After this evaluation, comes a final checklist. This includes – is the content visually appealing enough, does it contain all required sections as per the structure, does it fulfill the objective stated in the mission statement, and do the ideas transition well amongst each other.

      5. Publishing – the content is now ready to be released out amongst the world’s reading populace!

      We also experienced a practical lesson when we utilised the effective writing method in writing a professional bio

    • #5496
      Sanjay SharmaSanjay Sharma

      The 2nd class, dedicated to the introduction of content writing.
      We have learned the essential mechanisms of content writing. There are three crucial elements, those help to the writer –A message, the language and the style.
      Before writing, the writer must have clarity about peace of message, which he is going to write. Individuals follow the writer because of his style that means a clear structure of writing.
      The structure has five significant stepladders – prewriting, drafting, revising, editing & proofreading and publishing. All these steps have their importance.
      The prewriting stage is more decisive. It covers topic selection, purpose statement, research and creating a structure that gives focus, direction and clear picture to the writer.
      We draft the content by using certain rules including writing short & complete sentences. Practice active voice, avoiding the wordy sentence. Make 5 lines paragraph with facts and numbers to support the claim.
      We check smooth sounding, wordy sentence, checking coherence, reading aloud and removing obvious at the revising stage. We shift lines and also introduce the Hemingway app at this stage.
      The fourth one is, editing & proofreading at this point we check grammar and punctuation.
      Finally, it goes for publishing.
      In the 2nd session, we identified how to write professional-bio. The teacher taught us, difference between third-person and first-person writing.

    • #5587
      Shaily RaiShaily Rai

      After setting up our goals in the first class, we got into the second class that introduced us to content writing. We were given a bird eye’s view about content writing to know what we were getting into. A content is made up of three parts– A message, the language and style. We should make sure to avoid lengthening a sentence to more than eighteen words. In addition to that, a writer should develop his own style of writing rather than trying to copy someone else’s.
      After explaining the do’s and dont’s, we got into the writing process. It is a step wise process of writing any article. These steps were– prewriting, drafting, revising, editing and finally, publishing. Prewriting is the most crucial part of writing. It makes you understand the purpose of writing on that topic before doing a thorough research on it. Prewriting gives you clarity which makes drafting a tad bit easier. Drafting is the whole writing process that follows. We shouldn’t be mindful about the errors we make during drafting, since that would be all looked upon in the later steps. While revising, I learned that it is necessary to read the article out aloud. It makes us understand the flow and structure of the article.
      We got introduced to Hemingway app which is useful in pointing out complex sentences and errors. There was another useful site called app.grammarly.com which is used for pointing out grammatical mistakes as well as correcting them. These sites can be beneficial for editing and make the process easier. After confirming that the article is appealing and error-free, we can finally publish/ submit the article for the world to see.
      Thereafter, we were taught how to write a professional bio as an example. We were given an assignment to write the same accordingly, along with other assignments. Thus concluded our second class at content writing.

    • #5727
      Radhika AgrawalRadhika Agrawal

      Key take away from Class1

      Before introduction to actual topic involved , an introductery session of the candidates.It reflected there passion and love for writing despite of dissimilarity in educational and professional background. Everyone had a different style different hand in writing but the cause was common.I was appreciating my presence between like minded heads .
      I have heard about smart classes but have experienced it for the first time , the lecture delivered in class was streaming online for the students situated in other part of country. And though a commonly used technique nowadays but witnessing it for the first time I was amazed with the technology.
      The approach of teaching was purely practical , the basic fundamentals like “Importance of Prewriting” which I usually skip, was taught. The other topics like drafting, Reaserch, editing and proofing were also new for me and helpful.
      We were introduced with “How to write Professional BIO” which i find very interesting. I remember my days when i was working and how i struggled to get my perfect professional bio written for website. The first assignment was related to writing personal bio of ourself , it kept me enthusiastic whole day. In my mind I kept on building blocks in form of paragraphs about it contents as taught precisely in the class. And this time i did not skip my prewriting before Drafting.
      I studied the fundamental related with paragraph when i was returning home from class in metro train ,while reading the book “The Great Gatsby” I began to observe each paragraph closely and could find each of them conveying a or describing a particular situation or thought and though are interconnected with each other. I started admiring the books more as i am able to see the hardwork of a writer. First class and the difference is already visible .

    • #5734
      Priyanka mauryaPriyanka maurya

      My class of “Basics of Content Writing” was taken by Mr. Saket Singh on 09 November 2019.
      My main takeaway from class was the process of prewriting. I learned the method of selecting topic, process of writing purpose and doing research. I also learned to create the structure of content in chronological order for proper flow. In prewriting process I understood my previous mistakes, I made in my WordPress Blogs.
      I also learned, as a writer we need to be clearer about message we want to deliver and use an active voice in order to make short sentences, so our content will have no unnecessary words and reader will not feel monotonous. As a writer we also need to develop our writing style which reflects our nature of writing. Whether, it is humorous, poetic or fact full.
      In the subtopic of Drafting, I learned importance of writing maximum 25 words in a sentence with full message for good readability. While creating paragraph we should cover one idea in each paragraph and next paragraph should validate the first one.
      In other subtopics, I learned the different ways of revising like reading out lot so we can understand if our writing is sounding good or not, taking a review from friends to check mistakes, remove the unnecessary words and sentences.
      While discussing Professional Bio, we had given 3 good example of professional bio of Psychologist, Dentist, and CEO respectively. After discussing, I learned method of purpose statement and professional bio. In the end I realized how a writer gives a professions nature touch in Bio.

    • #5738
      Ruby YadavRuby Yadav

      The first class of ECT Batch -28 Was Taken By Saket Sir On 9th Nov. 2k19.
      The KeyTakeaways From That Class Are:
      First, Everyone gave their introduction
      Than the class Began and Saket Tought us about basic of content writing in details.
      Like: What make a piece of content writing:
      first a message, We should know what we want to say to the readers by our content. Second the language we should use the correct and understandable language. So that readers will understand what we want to say. Third thing is STYLE: style is also the important factor for a writer. Every writer has their different writing style. For a good Content
      always write short sentences because if we write short sentences readers will understand properly and if we write long sentences readers will confused. And thn we learnt about EFFECTIVE WRITING PROCESS: Prewriting-Drafting-Revising-Editing & Profreading-Publishing.
      First we learn about Prewriting in detail The Prewriting is a most important part of writing. In Prewriting we learn about what we have to do in Prewriting: first we should know what we want to write(TOPIC) then we know the PURPOSE STATEMENT and we have to do some RESEARCH on the topic. It means we should know properly about our topic in full details. Then write down the Important Information and Message in Bullet points and Organise the Information so we can Create a Structure.
      And then sir tought about drafting. In drafting: We learn about writing a sentence. A sentence convey a complete meaning. Always write a short sentences. Use active voice and Simple words. So readers can understand. and then Sir taught us when we write A paragraph we should remember that one para contain only one Idea. Write five lines in a Paragraph. Use Fact and Numbers to support a Claim. Then we learn about Revising in detail.
      I learnt So Much From That Class.

    • #5765
      Amit MauryaAmit Maurya

      Introduction to content writing
      My Day 1 at ECT .Our Mentor Mr. Saket Singh was about to start when I arrived in class. Started with Objectives of the course, we learned that this course can help us in career building and improving personal writing as well. To take maximum advantage of the course we should ask questions immediately and not to wait for Saket sir to finish the topic. We were introduced to Google Drive which help us in submitting assignments.
      We learned about effective writing process. Prewriting is foundation to it. Then drafting process. We learned to write sentences, try not to exceed 18-25 word limit using active voice mostly. While writing paragraphs, 5 lines are max limit containing one idea.
      We learned how we can write a good professional bio. Writing as a third person reference, starting from present then write about past, validate the information given, are some key points while writing a good professional bio.
      We also learned about some interesting fact that concentration time of a person is gone drastically down from 7seconds to 3seconds between 2011-2019. We need to learn to write meaningful short sentences which convey message for all.
      it was a great day at ECT.

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