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Introduction to Content Writing

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This topic contains 11 replies, has 11 voices, and was last updated by Hemika Hemika Hemika Hemika 1 week, 1 day ago.

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  • #4851
    Saket Kumar Singh
    Saket Kumar Singh

    Write your main takeaways from the class “Introduction to Content Writing.” Don’t refer to or get influenced by what and how others have written. Rather, recall the concepts discussed in the class and write them in your words. Focus on key concepts or things you learned and how you will implement the same to transform your writing style.


    Don’t use bullet points. Write in paragraph form. Your content should have at least 150 words.


    All the best!

  • #4927

    We had two sessions on the first day and both the sessions were taken by Mr. Saket Singh

    Here are the key takeaways of our first class.

    Course overview

    We were first given a brief introduction of our institute ECT and were informed that we are the 24th batch of this institution.

    Then we were given a synopsis of the entire CONTENT WRITING course. It was explained that the course will have eight theory classes spread over 5-6weeks and after that we have to work on four live projects. We were also told about the assignments and key takeaways which are to be submitted after each class and how to deal with them. In short we were given an overview of the entire course with its planned structure and how to progress with it daily. We were also advised to develop a daily reading practice for at least thirty minutes. We were also asked to select two topics for our later assignments which we did with all our zest.
    Introduction to content writing

    Firstly, we were informed about the Basic elements of contents. Content has three components- a message, the language and the style. As a writer we should understand the message of the content first. We should always write short sentences and the most important thing is that we should try to develop a voice of our own. Before we start writing we should have to be very clear about what is to be conveyed in the content. Short sentences are usually preferred to hold the attention of the readers whereas developing a voice is required to have a unique style of your own so that the readers can recognize you with your own particular style .This is one of the important aspect of content writing.

    Effective writing process

    We were then told how to get into writing. An effective writing contains the following five steps:-Prewriting, Drafting, Revising, Editing and proofreading and finally publishing. Each of these stages has its own importance but most important of all is the Prewriting stage. Here the whole structure of the content is laid down. In the Drafting stage the content is formed on the basis of prewriting. This is usually done in one go, which is normally done in a thirty minutes sitting or more; and thus the whole content is developed at this stage. In the Revising stage, the flow of the content is checked and at the Editing and Proof reading stage Grammars, spellings etc are checked.Finally when everything is checked thoroughly the content is ready for publishing.
    We were then given a detailed account of all these steps with all the dos and do nots. Also we were told how to write a Professional bio on the basis of these steps. This is our first assignment as well, so we were informed elaborately how to approach this assignment. We were also told about the importance of a purpose statement in the bio.

    This is all about our first class. It was very informative as well as an interactive session where everyone was participating freely. Looking forward to some more sessions like this in the subsequent classes.

  • #4928
    Gaurav Singh
    Gaurav Singh

    Key takeaways from ECT batch-24’s first class

    The first class of ECT batch-24 was organized by Saket Sir, the
    instructor for the first class, on September 1, 2019. Below are
    takeaways from the class:

    The class started off with each student giving a brief introduction
    about themselves. Most students are from varied backgrounds;
    experienced people looking to switch careers or taking up freelancing work along with their current job and, new graduates looking to make a career in content writing.

    We were given homework to write the key takeaways from the class; the takeaways must be written in paragraphs without the usage of bullet points. And as a Content Writer, try to avoid using bullet points until and unless it is necessary.

    A Content Writer should cultivate the habit of reading diverse topics which would help to write content on various niches.

    The instructor then spoke about what makes a piece of content;
    specifically, author’s clarity of message, language and style makes a decent piece of content.

    If the author is clear with his or her message, then it would be
    easier to convey that in writing. On many occasions, author digresses
    from the message which breaks the flow of the content. So, it is
    important to be clear with message, so that the right knowledge is
    transferred to the people.
    Since people have put effort to read your content, we, as Content
    Writers, need to make the content in a language is easy for the people
    to read effortlessly. Specifically, we need to write use small
    paragraphs of five lines and 18-20 words per sentence.

    The most important trait for a Content Writer: his style. People can get knowledge from various sources, but they follow a particular person because of his writing style.

    The way a Content writer
    expresses his opinion, the words he uses and the experiences that he
    shares separates him from the rest.

    The instructor introduced us to pre-writing stage, which needs to be
    undertaken before you start drafting your content. The pre-writing
    stage comprises of the following:
    1) Topic: The topic needs to be specific and not vague or too broad.
    2) Purpose statement: The purpose of this statement to help focus on the topic that we have chosen. This could be included at the beginning of content or could be left out. If included it lets the reader know what’s in it for him in the content.
    3)Research: It always important to see how others have written our
    chosen topic.
    4) Write down important information in bullet points, and organize them in a structure.

    In the last segment of the class, the instructor taught us how to
    write a Professional Bio. Specifically, one has to start with what they do now followed by their expertise or client list and end with educational background and hobbies or Interests.

    If someone doesn’t have much to speak out themselves owing
    career-break or venturing into something unsuccessful, they should mention the course which they have enrolled for to learn content writing, and also write about their interest in content writing. They
    could also mention if they have their own blog or contributed to any
    blogs as a guest writer.

  • #4929
    Alankaram Narayanan
    Alankaram Narayanan


    In our first class, the aim was to motivate us to start writing and also give a roadmap for it. We were told how this course will help us fulfill our objectives and goals, through active learning.

    Content is a broad topic, so a content writer should also be well versed in a broad range of topics. We were encouraged to read up on topics out of our comfort zones.

    We also explored the concept of content and what makes good content. Each piece of writing is meant for a certain reader. It is essential that we, as a writer, understand this and deliver the intended message clearly and unambiguously.

    The biggest takeaway for me from the class in regards to content writing was that, know what you’re writing. Each story has different angles and different ways of expressing it. The smartness lies in deciding what your message is before you start writing, this is called pre-writing.
    With pre-writing, not only do you choose your topic but also decide what angle you are going to be writing about with a purpose statement. A purpose statement is the essence of your copy written in a single concise line. This only helps you maintain a clear storyline. The purpose statement can also be incorporated into your copy to give the readers an idea about what to expect.
    With a clear structure of the draft ready, we can begin writing. The structure sets the flow of the copy. It decides where to cap the paragraph so it doesn’t become boring or overwhelming to the reader. Also, how to start the next para smoothly.

    A paragraph is the structure of the copy and a sentence is its body. Each para should address one and only one idea. This is the rule of Unity. The sentences in the paragraph must be short and to the point. The sentences should elaborate on the idea of the paragraph and should come to a certain conclusion towards the end of the paragraph.
    While revising read it aloud and cut down the mouthy sentences. Give it to your friends or colleagues to review, to see if a random person can understand it. Always make sure it is visually appealing, the font size and colour have to be right and no unnecessary use of underline or italics.
    Each copy is meant for the reader, so a cluttered and confusing copy is not likely to get traction. In the first lecture, we learnt to avoid such potholes and write a good copy.

  • #4933
    Swati dimri
    Swati dimri

    Key Takeaways Class 1

    Our life experiences are varied, but each one of us always walks away with some takeaways. Our first content writing class also falls in the category of a learning experience.

    September 1st 2019 was the first day at ETC for content writing course. I had joined it with a lot of skepticism and self-doubt. After the round of introductions I realized how each one was engaged in something productive, yet the need to learn and improve had brought them to the class. As humans we can’t stagnate and stop learning is my first takeaway from the class.

    As Saket took us through the aspects of writing. The fact that the very basics of writing are easily missed became clear. Something that sounds easy, like choosing a topic for research can be messed up due to lack of clarity. How vague and broad topic vs a specific topic can make the first step to writing easy was the second takeaway.

    We also learnt about the writing process, which entails pre writing, drafting, revising, editing and proof reading and finally publishing. Even though these terms seem simple, the breakdown and explanation for each one of them really helped me understand the significance of each step.
    Pre writing and how it works as the most important aspect of writing was the third takeaway from the class.

    Another topic discussed was writing a Professional Bio and the purpose it serves. How by wording it right, highlighting our key achievements and skills we can sell our services better to prospective clients. The structure and content of a bio-data are again very important for a professional bio data to look good.

    The most important takeaway from the class was that constant work on one’s vocabulary and ability to learn through reading is required. Writing everyday is something, everyone of us as content writers need to always remember and practice

  • #4934
    Shilpiaa Verma
    Shilpiaa Verma

    Key Takeaways Class 1

    It’s very important to have key learning in any session, we are attending to experience or gain knowledge. This 1st class on Introduction to content writing provided me a great insight about this course.

    My first key takeaway is to understand the importance of message while writing down any piece of content. If, I myself is not clear about the message to be conveyed, all my writing efforts will go in vain. Secondly I learned about what makes a piece of content i.e. “Message, Language and Style”. Thirdly it’s very important to write short sentences so that our message is clearly conveyed. Fourth important point is to develop our own writing style in order to develop my voice as a writer. My 5th key takeaway is that effective writing process comprises of 5 basic steps i.e. “Prewriting, Drafting, Revising, Editing and Proofreading , Publishing”. Next I understood the importance of Prewriting while creating structure for any piece of writing and topic selection is first and most important part of Prewriting. I also understood that Paragraph Writing is building block of any content and how important it is to write only one idea in one paragraph. My another learning in this session was to practically experience how to write Profession Bio. Last but not the least my final takeaway was to understand the importance of Reading and Research in order to develop strong content writing skills.

  • #4936
    Anju Bahl
    Anju Bahl

    Key Takeaways From Class Dated 18th August 2019

    Today we had our first class on Content Writing.It was an eye opener for me.Main emphasis was laid on being honest and authentic in your work.It was very encouraging to understand that writing is an ongoing process,it needs perseverance.Many rules regarding short and meaningful sentences were discussed.It was instructed on how to create an account on Word Press.It was told that we could publish our content on Word Press.How to write a Professional Formal Bio was also explained.Clarity of key idea and SOP(Statement Of Purpose)was also given.Use of Hemingway App for better,short and crisp sentences was thrown light upon.Every writer has his or her own unique style which reflects his or her work.Writing process and its steps were discussed too.Overall it was a very different and informative session.

  • #4938
    Anju Bahl
    Anju Bahl

    Key Takeaways From Class Held On 24th August 2019

    Common Grammar Errors

    The content should be original.Certain rules should be followed to make the content better.
    Avoid Wordy sentences.Quality of sentences should be retained.No complicated terminology should be used.Write core concept.Shorten it,make it crisper,don’t use empty words.Good writing is dense and concise.Don’t kill the richness and expressiveness just to shorten the sentence.To make the sentence impactful,certain phrases and constructions should be avoided.Examples—due to,in spite of,for the purpose of,in the near future,in my personal opinion.Use active voice.The context should be meaningful and qualitative.
    Avoid Awkward Sentences.Read out aloud.Develop an ear for hearing.More methodical way to fix awkward sentences is by identifying subject and verb.Then choose the noun.Ask questions about the core subject,the action verbs.Try to choose a strong action verb and not a ‘be’verb.Action verbs give trigger,make you feel and give impulse.
    Avoid Intensifiers and Qualifiers in awkward sentences.Intensifiers add weight to a sentence or intensify it.Examples—really,very,so.Qualifiers indicate the limits of your claim.Examples–probably,occasionally,might,in some cases,for the most part,somewhat.
    Verb Power
    We should avoid ‘to be’ verbs such as-is,are,was,am.being and been.These verbs only act like an equals sign,linking one part of the sentence to the next.Choose to convey action and detail rather than the state of being.
    Avoid Passive Voice Constructions.It is a backward sentence that focuses on the recipient too much rather than on the doer of the action.Determine what the real subject is and what it is doing,then reword accordingly.
    Avoid unnecessary Helping Verbs like be,have.
    Hidden Verbs—-Nominalisation
    These verbs stay hidden in sentences because they are converted into nouns.For incorporating hidden verbs,writers need additional verbs to impart sense to their sentence.
    Capitalization—Where to use?
    Capital letters are to be used—in case of first letter,direct quotations or dialogues,major words in titles,cities,countries,languages,nationalism,companies and national parties,racial,social and ethnic groups,academic subjects,proper nouns,particular periods,eras,historical events with proper names,days,months,holidays,locations(in case of particular locations.
    Exceptions–names of seasons like winter,summer etc.,centuries and numbers before them.
    Where not to use?
    The first word after a colon except when a proper noun follows a colon.
    Parallel Structures or Parallelism
    To maintain clarity,words or phrases in a list should be in a similar or parallel form.This problem often occurs in case of Resumes and reflects poorly on the applicant.
    A modifier is a clause, phrase or word that describes another word,phrase or clause.Many times writers use modifiers incorrectly,leading to strange and unintentionally funny sentences.There are two types of modifiers—Misplaced and Dangling.It becomes very difficult for the reader to read smoothly.Misplaced modifier is placed too far from the word it modifies making the sentence awkward and confusing. Dangling modifier is a word,phrase or a clause that describes something that has been out of the sentence.When there is nothing that a word,a phrase or a clause can modify the modifier is said to dangle.

  • #4944
    manoj gupta
    manoj gupta



    The class started with the introduction of the students belonging to diverse stream and background. All of them had one thing common that each one had come up with some overwhelming aspirations to learn the art of content writing. Since a long time i had known that writing is an art but here I got to realize how it is science as well. We came to learn how we have to keep abreast of the information and development in various subject-mater. The instructor emphasized on learning new things.As learning new things is the central characteristic of the writers that, at large, will help us shape up our perspective and expand our area of logical thinking. For taking the maximum benefit of the course we have to write every day, participate actively in the class, ask questions and doubts and learn from the others’ mistakes. These concerns were the main among others Saket Sir tried to emphasize on maximum.

    At the very first beginning of the session goal setting in relation to learning content writing started. We learned how we have to go through the entire course and make some action plan for maximum learning form the class. Our activity is divided into two parts -writing activity and reading activity. In writing activity we have to go by the assignments after each class and in reading activity we have to clear the concept of using error free words and sentences with the help of grammar and on the other hand we have to make our vocabularies rich through study material on word power.

    We came to know about the objectives of the course successively. These objectives essentially focus on transforming our writing style, boosting efficiency and productivity, making us learn various types of writing, learning business of content writing, monetizing our skills and helping us become published author and publisher.

    As the lecture on objectives of the course ended we got started with the things that make a piece of content. It was guided by the instructor that we need mainly three things-the message we want to convey, the language we are going to make use of and the style we develop through our writing practices. All these things better taken care of while writing a piece of content, can generate powerful content. As a writer we have to be always clear about the message we wish to convey, use short sentences and develop our own voice.

    We learnt about steps involved in the effective writing process. There are some of the things constituted which need to be followed while going through the entire writing process. Prewriting is one of them which is of great importance.The steps to be followed are the selection of the topic, pitching down of the purpose statement, making research, writing down the important information and message and here we organize the information to create a structure. The purpose writing is the central theme of the prewriting process whose main concept is our own understanding of the topic we are going to write on. Drafting is another step in the way of learning effective writing process. It helps us connect the different ideas and gives the first picture we are going to create about the content. Revising is another writing process which is done with the aim to finding out the areas where our content is lacking its significance. Research is another important aspect where we look at the things with different perspective, opinions, and the thought process meeting the actual demand of the content. Then comes the editing and proof reading where we edit the sentences with suitable words and removing the grammatical mistakes.

    • This reply was modified 1 week, 4 days ago by manoj gupta manoj gupta.
  • #4946
    hemendra chaturvedi
    hemendra chaturvedi

    Hi everyone! I am writing this stuff in order to mention what my key takeaways are from the first class i took in ECT with Mr.Saket. The first and foremost thing which i took was the various aspects of writing. The art of writing is not easy, although it’s not that tough. One needs to keep focus while drafting anything, about the silly mistakes one may commit. It’s about putting the small things altogether into consideration while writing any content. One needs to be specific and stick to the point while writing anything.

    The second thing which I have gone through was the writing process which consists of Pre-writing, Drafting, Revising, Editing and Proofreading and finally Publishing.
    The entire process of Writing was something which I learnt thoroughly.

    And finally I have gone through a Professional Bio. What Professional bio is all about, viewing certain examples of it. I also understood how to keep the message simple and crisp, with not more than five words in a sentence and five sentences in a Paragraph. One message in a single paragraph. For every other thought or message, there should be another paragraph.

    I also learnt about how to build on the vocabulary.

  • #4947
    Sambit Ray
    Sambit Ray

    The first class of ECT batch-24 was taken by Saket Sir on 1st Sept.2019. The key takeaways from that class are:
    First, each student gave a brief introduction about themselves. Then, the class began, and we learnt about the basics of content writing in detail. We were told to research about plethora of different topics, which would eventually help us to write better. Thereafter, the trainer briefed us about what makes a decent piece of content; especially, author’s clarity of message, his style of writing and language. We were also told to write small paragraphs of not more than five lines and of 18-20 words max. per sentence.
    Style is the most important trait for any content writer, and it can vary from one writer to another, we were further told. Next the trainer stressed upon the importance of pre-writing and doing basic research before any content delivery. We also learnt about the effective writing process in detail , and the various steps involved in it.
    In the last component of the class, Saket sir taught us how to write a professional bio and the steps involved in it. We were told that in order to write a good professional bio , one has to start with what he/she is doing currently, followed by their area of expertise or the client list, and end it with their educational background, hobbies or interests.
    All in all, it was a good learning for me, and I learnt quite a few new things in the very first class of content marketing at ECT!

  • #4973
    Hemika Hemika
    Hemika Hemika

    keys take away from the class on 1 September 2019

    The class started with the brief introduction about the ETC trainer and all the participants.
    Than trainer gave us a brief introduction about the course content writing. Than we were instructed to follow some schedule to flourish our career as a good content writer. the instruction sheet started with the 5 different activities first the assignment , reading the chosen topic, doing one grammar lesson daily and writing keys take away from the class.

    We also discussed the importance of goal setting for any purpose to achieve i the particular goal easily.
    After that we discussed the key elements of content – the massage the style and the language. These elements can make a writing piece worthy for readers.

    for another hour we discussed the writing process Pre-writing – Drafting- Revising- Editing and proof reading- Publishing.

    Pre writing is the key step to write any content as in this step we can do all our research related to topic. We can go through same piece of content to know better about the topic. We decide whole structure of the content in this step itself. We have to devote most of the time in this topic only.

    Pre-writing make other steps more easy to follow. Every step has its own key point to be followed while writing.

    A writer should be very much clear with the message behind the content he is going to write. Writer should be ready with a purpose statement so that he can serve the content in a better way.

    Afterwards we discussed the first topic howto write a professional bio professional bio is a summary of the educational qualification and area of expertise of a person we discussed. We were also assigned the assignment to write our own professional bio.

    At last we discussed about another key points of writing like word limit of a paragraph we also learnt the use of vocab.All in all the class gave the introduction to the course and the main elements of writing qualities and process of writing.

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