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Business Writing

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This topic contains 1 reply, has 2 voices, and was last updated by Anju Bahl Anju Bahl 6 days, 13 hours ago.

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  • #4882
    Saket Kumar Singh
    Saket Kumar Singh

    Write your main takeaways from the class “Business Writing.” Don’t refer to or get influenced by what and how others have written. Rather, recall the concepts discussed in the class and write them in your words. Focus on key concepts or things you learned and how you will implement the same to transform your writing style.


    Don’t use bullet points. Write in paragraph form. Your content should have at least 150 words.


    All the best!

  • #4979
    Anju Bahl
    Anju Bahl

    Key Takeaways From The Class Dated 8th September,2019
    Business Writing
    Business Writers write to make things happen.Business Writing is thoughtful,clear,concise and direct.It is professional,courteous,but not too formal.There are ten for effective business writing.Avoid nominalisation of verbs,recommend action and don’t refer to individual mental states.Avoid qualifiers.Use clear language and avoid jargon.Make simple sentences with simple structure.Use active voice.Write keeping company in mind.Mention the action agents unless needed to hide their identity.Use Imperative Sentences for recommendations.Avoid use of “should” and “must”.For mastering business writing,visit certain sites.Subscribing to certain newsletter of Business Consulting and Advertising Firms.Various types of business writing are-E-Mail,Business Proposal,Blogs and Articles,SEO Writing,Case Studies,Executive Summary,Business Plan,White Paper and Business Reports.Understanding the Format is the key.Business Writing Hack is that,the conclusion is written first.Avoid postponing the message to the middle part of the writing.Don’t write email when it is about private information,confidential and sensitive information.Anger,frustration,happiness are not expressed here.Pinpointing anyone’s faults in the email is avoided.Focus on one purpose only at one time.Elements of an email are subject line,salutations and introductory lines.Then comes body followed by closing and signature.Mention about the attachments in the email.Message is clear.Subject line is descriptive,specific,concise and clear.It is made intuitive.With change in the subject,the subject line is changed.Salutations for formal and informal writing and certain dos and don’ts were discussed.Closing of email and how it is different formal,informal and casual.Word limit of 500-700 for blogs and articles.It is conversational,concise and addresses the pain points of the potential customers.subtitles and images are used.Some points were discussed regarding SEO.The blog or the content to add value to the reader.

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