September 3, 2019 at 1:01 pm #4882Saket Kumar SinghKeymaster@saket
Write your main takeaways from the class “Business Writing.” Don’t refer to or get influenced by what and how others have written. Rather, recall the concepts discussed in the class and write them in your words. Focus on key concepts or things you learned and how you will implement the same to transform your writing style.
Don’t use bullet points. Write in paragraph form. Your content should have at least 150 words.
All the best!
September 9, 2019 at 8:28 pm #4979Anju BahlParticipant@anju
Key Takeaways From The Class Dated 8th September,2019
Business Writers write to make things happen.Business Writing is thoughtful,clear,concise and direct.It is professional,courteous,but not too formal.There are ten for effective business writing.Avoid nominalisation of verbs,recommend action and don’t refer to individual mental states.Avoid qualifiers.Use clear language and avoid jargon.Make simple sentences with simple structure.Use active voice.Write keeping company in mind.Mention the action agents unless needed to hide their identity.Use Imperative Sentences for recommendations.Avoid use of “should” and “must”.For mastering business writing,visit certain sites.Subscribing to certain newsletter of Business Consulting and Advertising Firms.Various types of business writing are-E-Mail,Business Proposal,Blogs and Articles,SEO Writing,Case Studies,Executive Summary,Business Plan,White Paper and Business Reports.Understanding the Format is the key.Business Writing Hack is that,the conclusion is written first.Avoid postponing the message to the middle part of the writing.Don’t write email when it is about private information,confidential and sensitive information.Anger,frustration,happiness are not expressed here.Pinpointing anyone’s faults in the email is avoided.Focus on one purpose only at one time.Elements of an email are subject line,salutations and introductory lines.Then comes body followed by closing and signature.Mention about the attachments in the email.Message is clear.Subject line is descriptive,specific,concise and clear.It is made intuitive.With change in the subject,the subject line is changed.Salutations for formal and informal writing and certain dos and don’ts were discussed.Closing of email and how it is different formal,informal and casual.Word limit of 500-700 for blogs and articles.It is conversational,concise and addresses the pain points of the potential customers.subtitles and images are used.Some points were discussed regarding SEO.The blog or the content to add value to the reader.
September 22, 2019 at 11:56 pm #5258Anju BahlParticipant@anju
Key Takeaways From Class Dated 15th September,2019
This class was in continuation to a previous class held on Business Writing. SEO Writing was discussed once again.Keyword Planner and Google Trends were told about.Company Profile Writing for big and small organisations was taken up.Challenges faced and possible solutions were also discussed.While writing a Company Profile,some rules are followed.Use different sections,adopt story telling format.Write facts and numbers,highlight benefits for clients.Take into consideration the key elements like geography,key stats,team,founder’s vision,values etc.An overview of the client is given with main objectives in mind.Timeline,the process to adopt,the commercials and payment terms are all taken into account.About the company is also written.Unique Selling Proposition is identified before writing Business Plan.Press Release is also a part of Business Writing.It is an official announcement.The organisation issues it.It includes at least one quote from the company or its spokesperson.How to write a Case Study was the next topic.A sample case study of ABB Shire Infosys,Infosys2 was also discussed.For the success of a business plan assumptions are to be accurate.The case of Uber Cabs Pitch Deck was explained.How Uber introduced the cab culture and how Medallion system nearly vanished.After completion of the entire document an Executive Summary is written. Guest Post can be written at relevant sites.After reading the guidelines,send a personalised pitch.Always include back link in Author’s Bio until the site allows link in the body.Share it on social media.Start writing as a guest blogger at the sites like Site Pro News. Ghost writing was also explained.
Technical Writing was discussed a bit.Technical Communication involves an expert and a learner.Technical means specific and detailed knowledge.Accuracy is of prime importance.Theory Of Love by Robert J.Sternberg was discussed.
October 7, 2019 at 5:04 pm #5426Anil MehtaParticipant@anilmehta
Key Takeaways from Class 4 held on October 6, 2019
Business writing is essentially done to make things happen or to get things done. This requires the content to be thoughtful, succinct, professional and courteous, but not overly formal. In business communications, it is best to start with a conclusion first. The key statement in the beginning induces the reader to go further.
In Class 4, we learned 10 Rules of Effective Business writing, with examples and class exercises. In summary,
1. Avoid changing verbs into nouns. Use strong verbs instead.
2. Recommend action instead of referring to individual mental states.
3. Avoid using words like “presume, imagine” etc. Conviction of business writer is a must.
4. Avoid qualifiers like ‘generally, ‘usually, probably, etc. They weaken the recommendation and raise doubt about the value of the action recommended.
5. Avoid unnecessary jargons. Provide insight and solutions.
6. Use simple sentence structure. Write Short sentences. Avoid writing the obvious.
7. Write in active voice
8. Write from the viewpoint of the company, rather than an individual.
9. Identify agents of action, unless required by the situation.
10. Use Imperative sentences for recommendations.
Blogs at sites, such as HBR, Mckinsey and Forbes, give a good exposure to good quality business writing.
Out of different types of Business Writing, practical tips about e-mail writing and blog writing were discussed in detail in the class.
Writing of Business E-mails
· Don’ts of E-mails: As a matter of fact, E-mail is not a confidential medium. Don’t send personal, confidential or sensitive information through e-mail. Don’t write emotional content [anger, frustration, extreme happiness]. Don’t blame somebody directly and offensively if something goes wrong.
· Elements of an e-mail:
o Subject: Write about one subject only in one mail. Make the subject descriptive, specific, concise, clear, and intuitive. Change the subject line when subject matter changes.
o Salutation: Salutation can be both formal or informal.
o Introductory lines
o Body of the mail
o Closing & signature
o Addressing the message only to relevant and concerned persons. Use Bcc function in case of multiple recipients that you don’t want to reveal.
Writing of Blogs & Articles
The purpose of writing Business Blogs by companies and freelance writers is to inform their clients and promote their businesses. A reader will read a blog only if it gives him some value. Google search also uses an algorithm that shows those blogs on top which provide useful information, and have high content value. To maintain focus, write about only one issue or problem in one blog.
A good blog or business article contains 500-700 words. It is written in a conversational style. It provides an answer to the question raised as the theme of the blog. Especially, it addresses the pain points potential customers face. Using subtitles and images makes the content attractive, readable and easy to understand. SEO Optimization of a blog brings value to the writer by way of more visitors and a higher conversion rate.
SEO optimization is done through keyword insertion in the article. First, write content for normal reading. Then introduce keywords at strategic locations from an SEO point of view. Use the keyword planner to discover keywords in popular use. Use max two keywords in one blog. Keyword density should be 1-2% of the total word count. Place keywords in Title, First paragraph, in some of the subtitles, and in the last paragraph. The keywords density should not affect readability. Use synonyms to break the monotony.
Typical Structure of a Blog comprises of:
· Feature Image. The file name for the image should contain keyword. This increases the chances of catching the search.
· Introduction – Max 5% of word count, say 100.
· Subtitle 1
· Subtitle 2
· Subtitle n
· Conclusion – Max 5% of word count, say 100.
· Hyperlinks – Quotes, facts, strong claims, surveys.
Other forms of business writing were briefly touched upon. They are Business Proposal, Press Release, Case Study, Executive summary, Business Plan, White paper, and Business Reports. The same rules are followed for content in each case, only the format changes. They will be taken up in subsequent classes.
October 8, 2019 at 10:13 am #5436shaloo ahujaParticipant@shalooahuja
Key takeaway of class 4
The class started with the introduction to the topic of business writing.The aim of business writing being the communication tool.Saket informed us that the business writers write to”
Make things happen and “get things done”.The key characteristic of business writing being thoughtful, clear, succinct and direct.Saket spoke about how copywriting and business writing was different
We were explained the 10 rules of effective business writing.The rules are that we should not change “verb” into”noun”, Rev omen action rather than refer to pure quality.Avoiding qualifiers that weaken recommendation.Avoid jargon until necessary. Write short sentences, active voice.To write from the point of view of company.Apart from these rules we were told to avoid using should, must, recognising the value of middle management
He also told us that while business writing understanding the format was the key.We were also told that while writing a business communications it was best to state the conclusion first and also that one of the disease of business writing is postponing the message to the middle part of writing.
We were explained how to write a business email.The difference of writing a formal and informal email was discussed in the class.He discussed with us what all were the necessity of writing a blog.He instructed us with all the pros and cons of writing a blog.The class ended with the note that the topic being vast will be continued in the next class.
October 17, 2019 at 4:57 am #5544Anil MehtaParticipant@anilmehta
Business Writing (Contd from Class 4)
Key Takeaways from Class 5, held on October 12, 2019.
Writing Company Profile
The “About” section on a website summarizes the Company profile. A visitor to the website may be a customer, investor, a job aspirant or an industry analyst. His interest varies with respect to his relationship with the company. To determine the focus of the company profile, try describing your company in one sentence. Use Storytelling format with different sections. Write facts & numbers (only the most compelling ones). Highlight benefits for clients or customers – List key industry challenges and your solutions.
The key Elements covered in a company profile are the Geography, Key Statistics, the Team, Founder’s vision, and company values, etc.
Writing Business Proposals.
A business proposal is for a client we wish to do business with. The client requires a business proposal to assess your capabilities and to know how much you will charge. It starts with the client inquiry.
Start with an overview and include your understanding of the client and its requirements (Goals). Write about what you can deliver, what and how will you do (The process). Back it up with your credentials and your USP. Give Client List, Media Coverage and Awards. Give Commercial terms & conditions. Includes a payment schedule. Attach links of similar work already done. The sample content should be relevant to the client’s requirements. Contact details are given in the end. The maximum length of a business proposal is 10 pages.
Writing Press Release
PR is an official announcement of the company’s news or policies. Charges for writing a press release is almost twice that of article writing because of specific format. Not meeting the format requirements means summary rejection by the newspaper. The writing style remains the same as other forms of Business writing.
Standard PR for print media is 200-250 words and for online publication 300-500 words. It is written in the Third person and is devoid of any sales pitch. It Includes at least one quote from the company or its spokesperson. It should be SE Optimized and include relevant data and facts.
Elements of a PR are A catchy headline, Location, and a dateline. It has a Lead or introductory paragraph that includes facts. Body of PR comprises supporting information, data, etc. Boilerplate is a small paragraph about the organization issuing the PR. Include PR issuing Media agency contact details to answer any queries regarding the PR.
Writing Business Proposals.
A business proposal is for a client we wish to do business with. The client requires a business proposal to assess your capabilities and to know how much you will charge.
It starts with a client inquiry. Devote a couple of pages to it, to show your understanding of the client’s enquiry and requirements. Mention if the business proposal is once-off or of continuing nature. Follow it up with what you can deliver, the process and methodology.
Back it up with your credentials, such as company size, no. of locations, team, mission, and vision. Highlight your USP. Give your Client List, Media Coverage and Awards.
Commercial terms and conditions. Includes payment schedule, Bank details, and other Legal Information, as well as Contact details.
Attach links of similar work already done and Case studies. The sample content should be relevant to the client’s requirement. The maximum length of a business proposal is 10 pages.
Writing Case Studies
Case studies are written to demonstrate the benefits of a product under a given set of conditions. This helps a prospective client to visualize possible benefits he can expect to get in his own usage. A Case Study is always scenario-based. It comprises of a problem, a solution (process), and an outcome. Brief about the subject organization.
Writing Business Plan
A Business Plan is also called Pitch Deck or Elevator’s Pitch. The difference, however, lies in the size and format of the two. A business plan is usually a detailed report, generally, a 30 to a 40-page document, whereas Pitch Deck is summarized in a powerpoint presentation format.
A business plan is made to raise funds, guide a business formation, and study the feasibility of a project. It should be written with this focus. Assumptions play an important role in the accuracy of a business plan. It is written in first person and future tense.
Format of a business plan consists of:
• Executive Summary
• About the company (Mission, vision, and objectives)
• Challenges in the market.
• The products or services
• Market analysis
• Competition analysis
• Sales & marketing plan
• Operational Details
• Personnel summary
• Financial projections – Profit & Loss Statement, Break Even analysis Cash flow, and Balance sheet.
• Feasibility study – Best & worst-case scenarios.
Writing Executive summary
An executive summary is made after making the Business Plan. It is meant to be shared with all the prospective clients, while a business plan is shared selectively with only serious clients. It is a maximum of one to two pages long. An abstract is the term used for it, interchangeably. It acts as a sales pitch.
Executive Summary comprises of Background of the business plan, Problems, and challenges, who we are and how are we going to solve the problem, and what to expect from the document.
Two other forms of business writing, namely Business Reports and White Paper were also briefly discussed.
November 4, 2019 at 11:56 am #5683Sanjay SharmaParticipant@sanjayk6f
We learned significant facts about business writing. It relates to my work and profile. The class began with the meaning of the business writing that “make things happen.”
We learned ten rules of effective business writing, avoid nominalizing verbs. Recommend action rather than refers to individual mental state. Avoid usually, generally. Follow the basics of content writing rules and avoid jargon.
We do research only to follow some standard writers and use critical themes in the opening line. It gives clarity to the reader. We suggested following some standard writers, including McKinsey, Forbes, and hbr.org. We practiced one task in the classroom and knew how to use the main idea in starting.
In the second session, we introduced with terms of business writing, email writing, business proposal, blogs & articles, and SEO writing. We got a brief about the press release, case studies, executive summary, business plan, white paper, and business report. In the last, we learned about Business Email, Blogs & Articles, and SEO writing.
November 9, 2019 at 8:46 am #5724Shaily RaiParticipant@shelz
The thing that differentiates business writing from others is that business writing is mainly done to ‘make things happen’ and to ‘get things done’. There were some key characteristics we had to keep in mind while writing business. This also included 10 basic rules for an effective business writing. They were: 1- Avoid nominalizing verbs. 2-Recommend action than individual mental state. 3- Avoid qualifiers. 4- Avoid Jargons. 5- Write in short sentences. 6- Simple sentence structure. 7- Active voice. 8- Writing in company’s point of view. 9- Identifying agents of action. 10- Using imperative sentences. These points were explained thoroughly.
In order to write an informative business article, it is necessary to have a valuable source of information. Some of the informative sites recommended to us were- mckinsey.com, forbes.com, qz.com, businessinsider.com. An important note to keep in mind was, unlike other forms of writing, business writing is more effective when we start with the conclusion first. We were then told to do a small exercise where we had to write an introduction of- Three ways to improve your personal finances. Next, we were introduced to types of business writing out of which, some were explained. We were told the do’s and dont’s of email business writing. We should only focus on one purpose while writing an email. The format was explained accordingly. Next was SEO writing. Though keywords played a key role in optimizing the website, it was content that mattered in the end. A good, informative content meant more website visitors. The total keyword density in an article should be around 1-2%.White paper, case study and executive summary were also explained. This concluded the first part of business writing. The rest of the types of business writing will be explained in the next class.
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