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Basics of Content Writing

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    • #6218
      Cynthia RocheCynthia Roche

      The exercise of posting takeaways from the sessions of Content writing not only consolidates learning but also leverages writing skill and gets it going.

      Our trainer Mr. Saket Singh is an experienced content writer with running skills and passion to match . Having him as our guide is quite a privilege. This has been my perception on attending the first two sessions. He exhorted us to read and write everyday to get the juices flowing. He involves us in active learning by asking relevant questions and making the sessions interactive and activity oriented.

      The class began with the moot question, “Why would anyone want to read your post ?”. That to me is the soul of one’s writing skills. The content should be captivating and intriguing enough to engage the reader.

      The 3 aspects of good content is The Message, The Language and The Style. The Message should be crystal clear. One should make every effort to stay within the confines of the message . The Language should be crisp, direct and exude conviction. The Style refers to one’s unique voice. It is the style that sets one apart from the rest and becomes the USP. Layout of the content enhances readability and comprehension.

      The writing process is an elaborate one. One should always stick to this process until it has has been internalized. Pre writing is the most import part of the writing process. This involves selecting the topic, framing a specific purpose statement, researching the topic and organizing the content into paragraphs thereby creating a structure.

      Sentence framing is a fundamental skill. Sentences should not be wordy, awkward and lengthy. A good sentence has not more than 25 words. It is in active voice and should convey complete meaning. Words used should be simple and easy to grasp. Paragraphs are the building blocks of the content. There should not be more than 5 sentences in a good paragraph. A paragraph should carry one idea at a time and must be coherently linked with the those to follow.

      The content one writes should be authentic. Any claims made by the writer has to be supported by numbers and evidence. Such content increases credibility.The reader perceives such matter as worth his time and attention.

      The next stage in the process is drafting. Ideally, drafting should be done in one sitting of 30 minutes. At the most maybe two sittings of 200 – 250 words each. Taking too much time to draft will affect the flow and creativity of the content .

      Drafting should be followed by Revising. It is recommended to read aloud and hear how ones content sounds. Alternatively, it would be helpful to ask a friend for feedback. Revising should be followed up by editing . An edit should incorporate the feedback and suggestion given. The entire exercise should be wound up within 4 days at the most and publishing should be done successfully.

      The content that you publish will become a part of the internet pool, and will in all probability outlive you. That should be sobering and motivating enough to put out content worth a good read.

    • #6222
      Swati JainSwati Jain

      In the basics of content writing Mr.Saket hhas discussed many specific areas of writing about which people are not normally aware.
      A good content should be very specific,purposive & systematic then only it can attract a readers attention.
      In this session I understand that rather than to write a long paragraph it’s better to split the contents in number of paragraph that will be easy for the readers to understand the whole content.
      While writing an article ,there is need to specify the whole purpose or utility in a single sentence or statement.
      I hope I will definitely get a good experience during this course.

    • #6223
      Alina TomyAlina Tomy

      In this first class of advanced content writing course, the participants were given a brief introduction and overview about the course by our instructor, Mr Saket. He also shared instances from his own personal experience and emphasized on how he developed his interest in this field and spoke about his journey so far. The course was imitated with the first module- Basics of content writing. The module briefly discussed the effective writing process to be followed by the writer while curating a piece of content. It was a step by step approach which included the following five elements: prewriting, drafting, revising, editing and proofreading and publishing.

      The first process of prewriting involves topic selection, formulation of the purpose statement and effective research. When choosing topic, it’s always better to select a topic that’s new to you, because there is no point in writing things which you already know. Moving on, the process defined the essential features of a purpose statement; which includes, clear, concise to the point statements pertaining to the topic and emphasized on the importance of choosing a focal point.

      While formulating an article, each paragraph should convey a new idea and should not be mixed with different points. The length of a paragraph should be ideally not more than 5 lines. A writer should make use of figures and facts to support his or her claim.

      We were also taught about following a layout while formulating a piece of content, the draft process should not take more than 30 mins and it always better to encourage yourself to freely write sentences without going back and forth.

    • #6224
      Swarna KamalSwarna Kamal

      In basics of content writing, our instructor started with giving us a bird’s eye view about the curriculum and a brief road map about how our next 90 days are going to be.
      Moving ahead, we covered our first topic which teaches us about the basic procedure of writing an article and the various stages we undergo when we write a piece of content.
      Also we learned about the necessary components of a good content which are as follows:

      A Message: This implies that a piece of content should have a clear message to deliver which is the core essence of writing it at the first place

      The language: Another important aspect of an article is to get the Language right. The audience may or may not have ample proficiency in the specified language but if we don’t get it right in the first place, it’d be no good for either of them.

      The Style: Lastly but supposedly the most important aspect is to develop a style during your tenure as a writer for obvious reasons. It would bring us the followers and patrons, get us business ready and would be the biggest reason to what we write and why.

    • #6225
      Anushri SaxenaAnushri Saxena

      Key takeaways from Class 1:

      Writing is an art which can be polished with constant practising. In the first class, we learnt the basics of content writing.

      Below are the key points to write a piece of content:
      1. Message: A writer should be aware about the message to be conveyed. He should have clarity over the idea to be communicated. In absence of clarity, there will be no boundary and the topic will wander. There is a chance that in order to express deeply, the writer can deviate from the topic and the readers can get confused to understand the real idea and may soon switch to another topic/article.
      2. Language: The language is crucial. While writing grammatically correct language is basic and pertinent, the writer should write small sentences (word limit should not exceed 25) to maintain reader’s interest. The global standard is less than or equal to 18 words. Exceeding the limit could lead the readers to lose interest, as the human attention span is 3 seconds. There are tools to check the word count.
      3. Style: It is important that the writer creates his own style of writing. In other words, his way of writing should be unique since readers will follow the content because of the writer’s style and his presentation, of course, technicalities included. Getting inspired is fine, copying is not. If a writer copies someone else, he will try to be that person and will soon lose confidence and appeal. The essence is ‘chose your words, control your words’.

      Effective writing process:
      The process goes like: Prewriting/Drafting/Revising/Editing & Proofreading/Publishing
      1. Prewriting: Contrary to majority’s beliefs, the most crucial part is Prewriting which should be the focal point of any writer. It sets the stage as it is the beginning. It is like collecting the ingredients (preparation) for a delicious recipe. It contains:
      a. Topic selection: Topic should be clear, concise and should highlight the exact picture of what is followed in the draft. Topic should not be more than 10 words. If the topic is too broad, it becomes vague and lacks weight.
      b. Purpose statement: It is the summary of the article, should not exceed more than 4-5 lines. It should contain a brief explanation on what is being covered by the writer (the key points). Bullet presentation is preferable.
      c. Research: At this level, the writer should research everything about the topic. He should finalise on the content and should note the source of information. This stage will take the maximum time and might take few days also.
      d. Writing down the important Information and Message in bullet points: The writer should start preparing the content in bullet points as a rough draft.
      e. Organising the information – create a structure: At this stage, a layout is prepared and the writer should know how he is going to position the content and decides the flow of information.

      2. Drafting: As the majority work is almost done in the previous stage and the writer already has chain of thoughts running in mind, drafting will not take more than 45 minutes. The sentences should not contain more than 18 words. Writer should use active voice and simple words. Long sentences should be avoided to dissipate lack of interest.

      – The most crucial part is paragraphing the information
      – 1 paragraph should contain only 1 idea
      – 1 paragraph should not have more than 5 lines
      – Facts and stats should be used to support the information stated
      – Paragraphs should be coherent, i.e. ideas should be interconnected and a flow of ides should be evident as we move in different paragraphs

      It is better to have more paragraphs with short sentences than fewer paragraphs with a lot of sentences.

      Anushri Saxena

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