A career in content writing comes with endless opportunities and challenges. The content writers have always been in demand. However, with the advent of the internet, the demand for excellent writers have increased manifold. Surprisingly, almost all content writers have become writers by accident. There are very few courses in universities that teach you the nuances of content writing in the era of the internet. While the career in content writing is highly competitive, excellent writers can easily earn anything between INR 1 lakh to 3 lakh per month. Check how this freelance writer made INR 2 lakh per annum.  And there are numerous instances where successful writers have made a fortune out of their professions. In fact, many full-time bloggers with six to ten years of experience earn more than INR 10 lakh per month.

What is Content Writing?

As the name indicates, Content Writing involves writing the content for almost anything. For instance, as a content writer, you will be writing the content for websites, marketing collaterals (such as brochures, newsletters, advertisements, emails, pamphlets, packing, leaflets, etc.), blogs, research papers, press releases, etc. The term Copy Writing is frequently used for writing creative content such as ads, landing pages content, etc. Copy writing is written to influence readers’ behavior and convince them to make a purchase or take a particular action.

Academic writing has also becoming a popular profession. In this, the writers use their professional expertise to write academic assignments of students. Although there is an ethical and moral concern related to writing others’ assignment, both – students and writers – are happy to engage for something which is mutually advantageous and useful for them. We will write an another article about details of academic writing.

Content Writer

Who can become a Content Writer?

Anyone can develop a sound career in content writing. You don’t need a degree or educational qualification to become a writer. However, if you want to work on a full-time basis, you should at least be a graduate in any field as the employers usually hire graduates or post graduates. Having post graduate degree or English literature degree is always a plus in content writing. However, anyone can develop an independent career in content development and earn a decent income irrespective of their education background.

You can become a content writer in any language. For instance, if you are good in Hindi, you can write content in Hindi. If you know more than one language, then you can also become a translator. The demand for writers and translator is continuously growing with increased penetration of the internet.

Thus, if you want to become a writer, brush up your language skills and get started.

Scope of content writing

Content writing as a career option has an enormous scope. It ‘s hard to write the entire scope of this field in a single article. However, following are the broad categories of the content that are frequently required by all type of businesses. Do note that there is no hard and fast rule in categorizing the pieces of content. A lot of these terms are used interchangeably. For instance, copywriting is also known as creative writing or writing a business blog is a part of business communication. Following categories are based on the type of jobs available in the market:

SEO writing

SEO or Search Engine Optimization requires the writer to create quality content for guest posts and article directories. The keyword density plays a crucial role in SEO articles. This is the simplest form of content writing. A majority of clients will ask you just two things: the content must be unique and 100% plagiarism free, and a few keywords must be inserted appropriately. These type of articles are hardly read by users as it is designed for search engines. Thus, it comes at a cheap rate, usually at 20-30 paise per word. Also, a certain level of grammatical errors is also accepted. If you are a beginner in content writing, you can begin your career by writing SEO articles and simultaneously improve your writing skills. Once you are confident about your writing skills, you can write other types of contents and charge a higher price from the clients.

Content Writing for Social Media

Billions of pieces of content are posted every day on social media. Businesses use social media to promote their content and generate visitors to their website. To generate consistent traffic, they need to produce high-quality content on their site on a regular basis. Thus, they hire professional writers who are skilled in writing attractive content that can fetch more visitors. Social media content also includes the status updates and writing content for images and infographics. This is a high-level work. The earnings of writers depend on the level of their expertise and creativity. Also, since the content is posted on official social media profiles or blogs of the companies, grammatical errors are never acceptable. The freelance writers can charge anything between 50 paise to INR 3 per word depending on their experience and creativity. Writers who work on a full-time basis starts their career with a salary of around INR 15000-25000 per month depending on their creativity, college reputation, and proficiency in the English Language. There is no limit for experienced writers. Those who are willing to learn and give their 100% can earn more than INR 100,000 per month and get opportunities to work with reputed organizations.

Blog writing

According to MarketingProfs report, around 2 million blog posts are written every day. This number is expected to grow in the future at an exponential rate. This has created a lot of gap in demand and supply of quality content writers. The demand is always higher that the number of writers available in the market. Therefore, it is a golden time to make a career in content development and take advantage of growing the content economy. As a blog writer, you will be writing useful blogs and articles on the companies’ website. As a freelance writer, you can earn anything between 50 paise to INR 3 per word based on your experience, command over language and creativity. The salary of full-time blog writers varies depends on their experience. Freshers usually get INR 15,000-20,000 per month whereas the experienced writers can draw a salary of Rs. 40000 -100000+ per month.

Copy writing

Copywriting is a form of persuasive writing which is used to convince customers and readers to take a particular action such as click on a link, purchase an item, subscribe to a newsletter, etc. Copywriting is usually simple, short, crisp and direct. Blogs and other forms of content are used to educate readers whereas copywriting is used to convince readers to take action. Thus, knowledge of consumer behavior and marketing is crucial in writing great copy.

Writing compelling copies take a lot of time and efforts. Thus, the compensation of copywriters usually depends on the kind of organizations they are working with and the experience in the field. Copywriters are the ones who come up with catchy tag lines for businesses and political parties. Some of the famous tag lines in the Indian context are as follows:

Abki baar, Modi Sarkar

India Shining

Aam Addmi ko Kya Mila

Just do it

Bazaate Raho

Darr ke Aage Jeet Hai

Daag Acche Hain

Lifebuoy hai jahan, tandrusti hai wahan

An Idea can Change your life

Desh ki Dhadkan

The scope of copywriting is not just limited to taglines. It includes any form of content which needs to convince the audience of something. Thus, the content of the websites, landing pages, advertisements, marketing collaterals, technical manuals, etc. are usually considered to be a form of copywriting.

General and Business Content

Business content is primarily used in Business communication. Some examples of business content could be case studies, white papers, website content, transactional email, technical content, coursework, training modules, etc. Anything else can be a part of the general content. Fiction, news, script, role plays, songs, legal, resume, stories, poems, adult content, personal profiles, welcome messages, etc. comes under general content, although many writers may be specialized in one or more areas. The salary of these writers entirely depends on their level of expertise and experience. A general range could be INR 15,000 – 80,000. Some writers can earn even more if they are expert in a particular area.

Academic Writing

As mentioned above, Academic Writing primarily deals with the students’ assignments, dissertations, and theses. A lot of students either don’t have the time or they are not comfortable in written communication. Thus, they outsource their writing assignments. This is a lucrative career for many writers. If you want to become an academic writer, then you should first get acquainted with all referencing styles such as Harvard, APA, MLA, IEEE, etc. Knowledge of referencing style and in-text citations will help you gain more projects and referral clients.

Editing

If you have extensive experience in writing and an excellent command over English language, then you can become an efficient editor. Editors with no prior experience in writing may not be able to do justice with their editing job. Also, to become an editor, you should have some basic knowledge of your industry. Editors proofread the content and also decides if it meets the requirement and standards of the organization. Most of the editors are well paid. Their compensation depends on the experience and their organization.

Freelance vs Full-time career in Content Writing

As a writer, you will always have the flexibility to work at a place and time of your choice. You need not be physically present at a particular location to deliver great work. In fact, many writers believe that they need to be alone and away from all office distractions to write a perfect content. Therefore, content writers have the option to work as a freelancer or develop a career in the corporate sector.

The following are the advantages and disadvantages of both:

Benefits of working as a Freelancer

  • Complete independence – Great flexibility
  • You can decide the nature of projects you would like to work on
  • No pressure to work a fixed number of hours per day
  • You can also take care of other responsibilities without compromising your income
  • You can also start a side business if you want

Disadvantages of working as a Freelancer

  • No consistency in inflow of the projects – Sometimes you will be stressed with lot of work while at times you will have nothing to do
  • Acquiring clients who are willing to pay a premium for high-quality work is a difficult task
  • The flow of income may not be consistent
  • Less interaction with outside world may affect your interpersonal skills adversely
  • At times you may feel stressed and frustrated due to either high workload or family responsibilities
  • You may not get opportunities to work with challenging projects – In that case, you might have to settle with working on inferior work

Advantages of working on a Full-time basis:

  • Consistent flow of income
  • Career Growth- Over time you will learn leadership and team management skills
  • Opportunity to learn new things from your colleagues and seniors
  • Advantages of working with a great brand
  • No stress of acquiring clients/getting projects

Disadvantages of working as full-time writer with an organization

  • Fixed income
  • Need to deal with organizational politics
  • Lack of work-life balance
  • Less or no flexibility

Bottom line

Content writing has immense potential. If you are looking for a knowledge-intensive desk job that requires creativity, content writing is one of the best options for you. Many writers don’t take this profession seriously and waste their time in achieving targets like meeting word counts. If you are serious about your career, never use short-cuts. Don’t copy and paste from others content as you will be caught and may even get terminated. Work step by step and become an expert writer. In the long run, it will help you in various ways. Irrespective of growth of the economy, your career will always shine if you are an expert writer. The points discussed above will help in understanding various aspect of content writing. If you have any query on how to boost your career in content writing, then ask your questions here, and one of our experts will help you accomplish your career goals.

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